Having the highest quality product out there isn’t going to make you successful in case no one knows you have it. Because of this, you need to find the best way to promote your business. Sure, paying for billboards all over the countryside, paying for hours and hours of TV commercials and having popups everywhere you turn can do the trick, but A) these things can also have an adverse effect, and B) they cost quite a bit of money. With this in mind, here are the four most frugal ways to promote a business that are bound to get you right where you want without having to pay a small fortune.
Using personal relationships
The first thing you might want to do is have people you know personally to back you up. In 2017 each of them has at least several social networks, which provides you with the ability to go out there and show the world what you’ve got. This doesn’t only refer to your friends and family members. You can also encourage your clients, partners and investors to do the same. Aside from being frugal, word-of-mouth recommendations are also incredibly effective and are looked upon as the most credible advertising methods out there.
Another thing that deserves your full and undivided attention is the notion of email marketing. You see, there is a widely spread misconception out there that e-mail marketing is dead, which couldn’t be further from the truth. In fact, due to mobile marketing, it is now at its peak. While 80 percent of all internet users have a smartphone, about 34 percent of them will only read e-mails through their phones. This means that the content of your emails needs to be optimized for mobile users. This is particularly important, seeing how email marketing is the best method of post-sale engagement and therefore the ultimate tool for creating return customers.
Setting up profiles on social networks
The next thing you might want to do is make profiles on several social networks. First of all, you need to have at least a Facebook, LinkedIn, Google Plus, Twitter and Pinterest page. Nonetheless, in 2017 those who want to appeal to their youngest audience (Generation Z, the so-called post-millennials) might also want to consider making Instagram and Snapchat accounts. Keep in mind, however, that they might look for you as a business owner, as well and not just the official page of your business. So, in order to deal with this successfully, you have to work a bit on your personal brand online as well.
Using promotional products
Even though not completely free as the above mentioned three tips, using promotional products is a method that gives you a great ROI. One of its winning traits is that it helps you reach all your demographic, regardless of their age or backgrounds. You see, if you are targeting baby boomers, you can achieve more with a set of logo-printed t-shirts and hats than through the most expensive digital marketing campaign. On the other hand, a bit younger audiences can be won over by including a handy gadget like a custom USB stick into your giveaway.
These four are just the tip of the iceberg. Some honourable mentions of promoting your business on a budget are – writing articles, becoming involved in various groups, attending industry meetings, mingling with people from your niche and of course giving public demonstrations of your product. As you might have already guessed, not every single one of these methods fit every business and every industry with the same success. This is why it will be your job to find your optimal weapon of choice. After all, who knows your business and its needs better than you do?