Since the rise of digital technology there has been an increasing need for organisations to incorporate a digital marketing strategy within their overall marketing plans. With technology ever increasing and digitalisation continually gaining traction, it’s vital that detailed planning of your digital marketing strategy must be executed effectively in order to keep ahead in this modern marketing era to maintain a competitive edge.
Digital marketing has never been more important than in 2019 if you want your business to succeed. By now it’s a well-known fact that your business will undoubtedly benefit from a digital marketing strategy which should include social media marketing, SEO (search engine optimisation), PPC (pay per click) advertising and key word selection.
So, it makes sense to complete a digital marketing course if you plan on incorporating digital marketing into your overall marketing plan. The many facets of digital marketing may seem overwhelming at first, however once you’ve completed a digital marketing course, you’ll be well equipped to focus on getting the most out of your online marketing.
What is a digital marketing strategy?
Basically, digital marketing includes any type of marketing activity that uses any form of digital technology. By now we all have experienced social media and we’ve all used the internet, but digital marketing is so much more than posting on a social media platform or boosting traffic to your website. With this in mind, it’s crucial to understand the definition of digital marketing and more importantly, how to get the most out of using the many digital marketing tools that are available.
The importance of digital market research tools
The importance of digital market research tools should not be overlooked when starting out creating a digital marketing strategy as a very important part of any digital marketing strategy is analysing the performance of your digital marketing.
There are so many really useful digital market research tools available right now such as the Google Keywords Planner, Google Analytics and Survey Monkey for example.
Types of digital marketing
As the amount of people online continues to grow and shows no signs of slowing down, so too does the ways of incorporating digital marketing into your marketing strategy.
Here are a few of the most popular types of digital marketing options:
PPC – Pay-per-click digital marketing is a type of online marketing whereby advertisers pay a small fee each time a user clicks on their ad.
SEO – Search engine optimisation focusses on growing your visibility through organic search engine results.
Social media – The social media platforms enjoys one of the most popular types of online interaction. Sharing, liking and commenting on content posted on the social media platforms is a great way to market your brand.
Content marketing – Great content is a sure-fire way of ensuring successful digital marketing. One of the fastest growing trends in digital marketing is video content as it’s fast, to the point and entertaining. However, the use of high quality images and concise informative text driven content is still a popular form of digital marketing.
Email campaigns – There are billions of active email accounts and this is expected to increase, so embarking on an email marketing campaign is a great way to boost your overall digital marketing efforts as almost everyone actively uses email.
7 steps to a successful digital marketing strategy
To successfully integrate digital marketing into the overall marketing strategy of your business make note of the following steps to create an effective digital marketing strategy.
1. Know your target audience – Profiling your potential and target audience is vital to a successful digital marketing strategy.
2. Understanding – It’s important to understand the very many real benefits of digital marketing and which channels are best suited to your brand.
3. Recognition – Make sure you recognise the relationship between digital marketing and your traditional marketing strategy.
4. Define resources – Identify the key resources needed to execute your digital marketing strategy.
5. Key channels – Create a multi-channel approach by using as many channels as possible to market your brand.
6. Digital support – Ensure you have the online support that is needed to execute your digital marketing strategy.
7. Continued creativity – Being continually creative is essential to build an effective digital marketing campaign. There’s no space for dull, boring content online.