An art fair is a perfect opportunity to expand your art businessby coming in contact with more potential buyers and collectors. The art fair organizers take responsibility to promote the event, and it may draw a huge number of people at a well-planned event. But, more people does not necessarily mean more sales. As there is quite a competition from other galleries, making your product shine might be a tough fight.
Therefore, preparing for success at an art fair is more than booking and installing a space at the event. As an exhibitor, you might want to make the maximum use of the opportunity, and this may take some extra effort on your part.
Here are some simple ways that can help you make a mark and lure customers at the art fairs.
1. Start Promoting In Advance
The success of an event is directly related to the footfall on the day. While you can expect a lot many new customers, putting efforts to bring in your established clientele will also help you to make better sales chances. Levy all possible efforts to spread the word about the upcoming event by directly reaching out to your customers and creating a buzz about the event. You can print some invitations and ask family and friends to hand them over in their circles. Make the invitation attractive by hinting how exciting the event could be. Timely releasing the event information and setting reminders on your social media platform can increase the chances of people noticing and making it to the art fair.
2. Allocating the right positioning
Some point locations in the podium where the event is taking place are more attractive or easy to reach than others. For instance, when people enter the fair, they are more likely to participate in the initial few booths. Likewise, the locations in the center may catch instant attention. As a gallery, you may want to book a booth that can maximize the chances of customer engagement. Being an early bird to book your booths, can let you have an ample opportunity to choose a place of your preference. This may also mean doing some prior research and keeping up to date on the information related to the events you wish to participate in.
3. Create an appealing outlay
Make sure that the fleets of people walking across the art fair feel enchanted enough to enter your booth. Which means creating an outlay that stands out, and appears inviting. Some people might have a misconception that displaying all their work will come positively to their business. On the contrary to this belief, having a neatly organized space can help draw more attention towards your work. Sometimes places overflowing with too much art can confuse the buyers, and they might not feel drawn to the work at all. Strategically, place your best work in a way that it conveys a message. The idea is to bring out the synchrony, in a way that the total impact of your art gallery is greater than the individual pieces. If the customers can relate at one glance, they will be intrigued to notice more.
4. Enthusiasm counts
The interpersonal communication and the way you greet the potential customers have a key role to play in making sales. The entire art fair experience can be tiring and might get your energies down. Also, people walking in with a lot of queries, probably the same questions over and again, might make you feel exhausted. Viewers can very well sense that and this could harm the overall receptivity from the customers. Some people might have more to ask than others, it is through your conversation and the explanation you give about your art that they can feel the urge to buy what intrigued them.
5. Keep updated
Before you get on the grounds and start preparing for the event, it is important to update all the information across your websites and portal. Chance are that the customers would want to have some ground knowledge about your work before they make a purchase. Most of the people look for reviews, make sure you get some existing customers to rate and review beforehand.
The Bottom Line.
Success at an art fair is not solely dependent on the sales you make. It helps you meet new potential customers, build a network, and create publicity for your art business or galleries. You will get plenty of chances to build contacts with your contemporaries that can help you with better marketing ideas like cross-selling and joint ventures. Sometimes customers like to collect information at a fair and return later to make a purchase. These methods can help you turn your art fair into a success that will have a cascading effect to reap you benefits in the long run.