You’re interested in creating an online business, but you don’t know what to do and where to start. Well, you’re in luck because, in this article, I’ll tell you about the necessary steps to create your eCommerce business and some tips included to help you.
Here’s one tip for a start. When creating an eCommerce business, you’ll need to have a website builder to make that, and you can build an online store with Zyro, an affordable yet powerful website builder.
Now, let’s get started.
1. Choose a Business Model
To put it simply, business models describe how you make a profit, which involves detailed information about the purpose, structure, process, target market, and business culture.
There are many different business models, and they can be modified depending on the industry you’re in. Here are some of the standard business models to get you an idea of how to make or find one:
- Manufacturer – Take raw materials and use them to create a product.
- Retailer – Buy from wholesalers or distributors and sell it directly to customers.
- Franchise – Business owners provide small businesses everything they need to become part of a franchise.
- Direct sales – A company sells products and services without a fixed location.
- Freemium – Offer a good product or service for free, but encourage paid upgrades to get better benefits.
2. Conduct Market Research
Market research essentially is the process of acquiring information about your business’s latest trends, target audience, and competitors. The main goal is to understand how your small business can thrive in the market.
There are two main types of market research — primary and secondary research you need to do to get the full result of your research. Here are some market research methods you can use to gain better insight, which are:
- Competitive analysis ‒ analyze the strengths and weaknesses of your competitors.
- Market segmentation ‒ divide your target audience into different groups based on specific characteristics.
- Interview ‒ have a face-to-face discussion with someone involved in the advertising business sector.
- Focus group discussion ‒ select many people from similar backgrounds and discuss specific topics in a group.
- Observation ‒ observe how your target audience responds to today’s advertising campaigns.
3. Register Your Business
A company needs to have a legal structure. The most common types are sole proprietorship, limited partnership, limited liability company, and corporation. The business type you choose will determine how you operate and manage your assets.
After taking care of the legal structure, you should register for tax and get all the necessary licenses and permits required to run your business. These differ between countries and business types, so check with your local government.
Then, you should register your domain name, which is the name and address of your website. Use a domain checker to find the right name for your business and a trusted registrar to host your website. Try to keep your domain in the same web hosting service as your eCommerce builder for easier management.
4. Choose an eCommerce Builder
Now you can start creating your eCommerce website. To do this the easy way, you can use an eCommerce builder. It’s essentially a shortcut for creating and publishing your online store. The great thing about it is that you don’t need to be a developer to create a website.
Website builders will usually come with pre-made templates that you can use as a baseline and customize every element of your website using the simplified tools. Be careful when choosing a website builder. You should ensure that they should at least have these factors in mind:
- Various template choices – See if the website builder has a lot of high-quality premade templates.
- Ease of use – Check if the builder is easy to use and matches your skill level.
- Affordability – Choose one that provides the best value for money.
- SEO features – Having this included in a website builder will give you a head start because it helps optimize your website to rank on search engines.
5. Customize Your Online Store
Once you’ve chosen an eCommerce builder, you should now customize it. Here, you can pour all of your ideas and be as creative as you want. You can add elements, change the fonts and colors, and do a lot more customizations. The only limit is the builder’s features.
Make sure you use the drag-and-drop feature to change the website’s layout to your liking and go to the dashboard to see what else you can do on the builder.
When customizing, you should keep a few things in mind to give a great experience and aesthetically pleasing, which are:
- Create a navigation bar or menu that helps visitors to find what they need quickly.
- Keep your homepage free of clutter – you can try a minimalistic approach.
- Ensure that it’s mobile-friendly.
- Insert social sharing and follow buttons to increase traffic.
- Place call-to-action buttons strategically throughout your pages.
6. Upload Your Product and Content
Here is where you add the products that you want to sell. Make sure to take high-quality photos of your products and cover every aspect of them. Then, upload it to your site and write detailed product descriptions, starting with their best features.
You should also fill your site with content to let visitors get familiar with both your products and business in general. Thus, here are some pages that you should include in your site:
- Home page – The page where you visually showcase your products and what you do.
- About us page – Write everything about yourself and your business.
- Products page – Give detailed descriptions of your products.
- Contact us page – Place your contact information, social media, and opening hours so customers know how and when to reach you.
7. Setup Payments and Shipping
When setting up your payment method, make sure that the checkout process is straightforward. You can do this by including an order summary at the checkout page, where you only ask for the necessary information to make payment.
You should also provide multiple payment methods, so customers can pay quicker when they find the payment method they use the most.
When you’re setting up your shipping methods, generally, there are two ways to go about it. You can pack the products yourself and use a delivery service to ship your products or use an order fulfillment system where you hire a third party to do everything for you from packaging to delivery.
8. Undertake Website Translation
Now you’ve put all of this work in, be sure to maximise your income by targeting multiple audiences. Whether that means local customers who speak other languages or overseas buyers who are just waiting to be delighted by your products, website translation services can ensure that all the effort you’ve put into creating the ultimate eCommerce business really pays off. Just be sure to undertake market research in each of the locations you plan to target, using the principles outlined above.
9. Publish and Promote
Lastly, publish and promote your online store to start getting traffic and sales. There are various ways to do this, which are:
- Give special launch discounts – To spread awareness about your product and site.
- Create useful, informative, and up-to-date content – So, people looking for similar products might come to your site.
- Increase your digital engagement through social media – Use your existing social media to promote.
- Use Google Ads – Bid for keywords, so you appear on top of search engine results.
Now you know the necessary steps to start an eCommerce business. All that’s left for you is to start applying these methods and start making your very own online business. Good luck!