Videos play an essential role in various aspects such as documentaries, interviews, and your digital marketing strategy too. If you want to nail the strategy, you should focus on video editing.
The reason behind this is simple.
When you have professional-looking content, you have the power to captivate the audience. In this article, we are going to share some video editing tips to create more professional-looking videos for your next project.
So, without any further ado, get ready with your online video editor or other software.
Add music and SFX
If learning shortcuts is the smartest way to notch up your video editing process, then adding BG music and sound effects to your video project is the smartest way to add depth and layers to it.
When you are picking up music for your project, ensure that you pick something that syncs with your visuals. For instance, a metal song isn’t really likely to go with a shot of a field of tulips. Similarly, a slow-motion car-chase explosion won’t work with a disco track!
Also, you need to cut the beat of the song because a well-timed cut can be iconic. It really matters!
Prepare your approach
Planning is important for any project, let alone a video editing project. Therefore, before you jump into editing the video, it is important to get everything organized and ensure that your entire team (if any) is on the same page.
Planning in advance will help you get a solid grasp of what your final video should look like. It will also help you in understanding the equipment you need to work on your video project. It will also save you time and effort.
Make simplicity your best friend
A video editor loves effects and transitions and wants to embed them in every project. Before you get super excited to use new effects on your final product, you should think your viewers in mind. You should think about what kind of film they would like and are you giving them the same.
If you are switching between different clips, there are high chances of you not needing any transitions, not even a neat dissolve. At times, having a simple cut will get your job done. There is no need to make stuff complicated.
Color correct your clips
Color is a major design ingredient that you can manipulate to highlight certain subjects. This will help in evoking certain emotions and set the mood for your scene. Luckily, the video editing software available in the market offers a lot of color editing options that were initially possible with photos.
One of the things you can do is a color correction to ensure that the colors of your footage are well-balanced. The other thing you can work on is color grading to give your video clip a unique look.
Both are equally important to differentiate certain scenes from others.
Use a clean background
Be watchful of the background you are using for filming. Nothing looks more unprofessional than a messy or distracting background.
One of the best ways to get professional-looking videos is to use a solid-colored background. A good idea is to use a wall, or a bedsheet, or a large sheet of backdrop paper. In addition to that, you need to ensure that your subject stands several feet away from the backdrop.
You can also rent a professional shooting studio to get high-quality videos and give your audience a video they will enjoy watching.
Include medium and close up shots
As a video editor, you need to use different camera angles so that the viewer understands where the scene is happening. For instance, if it is an interview scene, you can use medium to close up shots to help the viewers see the interviewee or interviewer’s expressions.
You can use this approach while recording a documentary or other such videos. The wedding videos with medium to close-up shots can help capture the key moments highlighting the joy and emotions. These medium and close-up shots really make a difference.
Pay attention to sound levels
The sound output may differ in different devices, headphones, and the extensions used. Therefore, video editors cannot always trust their ears to gauge the ideal sound level.
Therefore, you can use an audio monitor as a guide to measuring the sound levels. It is a much more accurate method than listening to it by ear. For the main audio in your video, use sound levels somewhere between -6 and -18 DB. For the background audio, such as the ambient noise or background music, you can use a range of -30 to -48db can be chosen.
Always backup your work
Another important tip to remember during video editing is always backing up your work. After all, the last thing you would want to happen is your program to crash or start having problems.
When you create backups, any issue you might face during video editing won’t be nearly as impactful.
Though it may sound excessive, but you should have at least 3 backups of each video project and that too in different forms. For instance, one could be on your computer, the other one on a pen drive, and one on an SD card.
This effort will be worth it when you experience inevitable issues and don’t have to start from scratch.
The popularity of video content is growing with each passing day. No wonder, YouTube is the second-largest search engine in the world. Video marketing can be seen as a ticket to meet your audience’s needs. But in order to be seen and appreciated, you need to create professional-looking videos. Everything in your video needs to be perfect – from sound to background to closeups.
The tips that are mentioned above can be applied to your videos to create professional-looking videos and keep the viewers engaged. While these are just a few of the tips, they will still help you in your next video editing project. Happy video editing.