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Top 10 Tips You Must Know for Printing Your Booklets 

Perhaps you have put in a lot of effort in designing your booklet and it’s time to get it printed. But where do you start and how do you go about printing your booklets?

Traditional printing companies have tried to keep the booklet printing tips and tricks to themselves over all these years, but today, we will share them with you, in this article. 

But before we begin, let’s understand what booklets are, with some common examples.

What are booklets?

A booklet is like a thin book with a small page count that’s usually printed for sharing information about something. Catalogues, brochures, training manuals, promo booklets, instruction manuals, newsletters, recipe books and inserts for DVDs are some common examples of booklets.

Top 10 tips you must know for printing your booklets

Use the right kind of binding

There are three common types of bindings for booklets:

  1. Saddle stitched: Also known as staple-bound, this type of binding uses staples through the middle of the booklet to hold the pages together.
  2. Wiro bound: This one uses loop wire rings that go through bit holes punched in the pages to hold them together.
  3. Perfect bound: This is when the pages are glued together to a spine, just like a paperback book.

Leave space for binding and trimming

During the cutting process, your booklets will be trimmed with the help of a cutting blade, which may or may not fall perfectly all the time. The binding will also take some space off your pages. This is why you need to leave some extra space for trimming (bleed area) and binding (quiet area), depending on the type of binding you have chosen for your booklet.

Put effort into organising the content

It’s important to organise the content presented inside your booklet to make sure it’s readable and in the correct order for the readers to go through it. Avoid squeezing too much information on a single page and don’t forget to share your contact details, so the readers can get in touch with you for more information, if required.

Consider your front cover artwork

The front cover is crucial for your booklet’s success, regardless of the kind of booklet you are designing. It’s important to use an appealing design, along with engaging images and a well-written message on the booklet’s front cover, in order to get the attention of the readers.

Use high-quality images

If you are using images in your booklet, make sure they are high-resolution images. The ideal image resolution for printing is around 300 DPI, and any image resolution that is too high or too low can make the final output look blurred, low quality and unprofessional.

Choose the right orientation

Depending on the type of content, the size of the booklet and the nature of imagery you are using in your booklet, you can choose from landscape or portrait orientation. Don’t assume that since the majority of booklets are printed in portrait orientation, yours has to be the same.

Choose the right type of paper for the covers

To ensure that your booklet looks great on the outside and protects the pages on the inside, it’s important to choose the right kind of paper for the cover. If the page count of your booklet is on the higher end, consider going with a thicker cover. Also, consider whether the paper finish of the cover should be silk, gloss or uncoated, depending on whether you want to highlight the images or the text.

Consider lamination

By choosing to laminate the cover of a booklet, you will not only make it look more presentable to the readers, but also increase the durability of the final product by giving it extra protection against wear and tear. Depending on the paper type of the cover, you can pick between matt and gloss lamination.

Consider the page count

Booklets have a lower page count, which is usually between 8 and 36 pages. In the case of a saddle-stitched booklet, a single sheet of paper is used to print four pages. Make sure you arrange the pages of the booklet in the right order and avoid making it too short or too lengthy.

Save money by printing in bulk

If you want to avoid repeated orders and save money in the long term, it’s best to order print booklets in bulk. The bigger your order, the less you will have to pay for the booklet printing services.

Final thoughts

Now that you know the nuances of booklet printing inside out, you will find it much easier to find and compare the various options available for booklet printing online. When selecting your print partner, look for high quality and professional services. Keep in mind that your final output will represent your business in front of your audience, so it better be the best version possible.