Blogging is such a competitive market, but many of us fail to take advantage of search engine optimisation to take us to the next level. This likely comes down to a lack of proper understanding around the subject, which is why I have teamed up with an SEO agency in Hertfordshire to come up with some useful tips. Posting regularly is important and sharing to social media will help you get more views, but there are lots of other thinks you can do to help the performance of your blog.
You’re probably including keywords naturally in your content without even realising, but it’s certainly worth using an online tool to figure out which keywords are most relevant to your niche. According to one leading SEO Melbourne company, improper keyword research is one facet of SEO that even the most seasoned professionals can get wrong. Rather than focussing on keywords by search volume or competition, focus on the keywords that align with your KPIs for growth or profitability. Try to include the keywords in your title, subheadings and the anchor text of your photos. However, it’s important not to stuff your content with keywords because this will make it difficult to read and you could be penalised by Google.
Internal linking is a valuable SEO tactic because it allows your readers to navigate around your blog and helps Google understand how your website is structured. Internal links aren’t as useful as external links but they’re certainly easier to implement.
Getting other websites to link back to yours is one of the harder aspects of SEO, but extremely important. As a blogger, one of the best ways to get backlinks is to write guest posts that feature on other bloggers’ websites and link back to yours. Be sure to work with bloggers who have a higher or similar domain authority to you if you want to add value to your site.
Sometimes it’s impossible but where you can, try to ensure your blog posts are at least 300 words. Google favours longer articles but only really skilled writers can pull them off; if they are too long and your writing is mediocre, you might scare away readers. For longer posts, be sure to include subheadings, bullet points and other structural features to break up the text and make it more readable.
Ensuring your blog is Google friendly takes time and effort, which is why it often beneficial to seek the help and advice of a digital agency. Quality content is vital because it will naturally lead to more shares, backlinks and returning readers. With that said, one of the biggest tips I can offer you as a blogger is to never post something unexceptional just for the sake of posting, only share something if you think it going to be truly beneficial to your readers.