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A Guide for Working Parents: How to Promote Your Home Business

If you are a parent, but also have an entrepreneurial streak coursing through your veins, it is for this very reason why you might have you’ve taken the plunge and started your own home business.

Embarking on this route in life can be incredibly rewarding, but only if you are first able to overcome a number of hurdles that only home-based businesses face. One of the specific challenges that you are likely to face is self-promotion. 

To find out how you can promote your home business, be sure to read on.

Find ways to combine your two roles in life

It’s recommended that you steer clear of blurring the lines between being a business owner and being a parent. There are certain things that you can do, however, to combine your two roles in life in order to better your chances of succeeding at both.

One way to do this is to invest in clothing that has your company name printed on it. By having a reputable printing company — such as Garment Printing who offer Glasgow based t-shirts — create your branded items for you, you can then wear these items regularly, andyou will be able to promote your business while you’re out and about. Wherever you pick the kids up from school or just pop to the shops, if you go down this marketing route, you will be able to drum up interest in your business by simply wearing clothes.

Become a social (media) butterfly

You have to be there for your children whenever they need you, which means you don’t have the time to be swanning off to networking events throughout the course of each day. Fear not, however, as in this day and age, this doesn’t mean that you can’t be a social butterfly. By embracing the usage of social media, you can schmooze clients and spread the word about your business from the comfort of your own home.

When it comes to promoting your goods and services via social media, it’s important that you choose the right platform. Each of the internet’s top social sites come with their own definitive pros and cons, and it’s down to you to decide which of them suits you and your business the best.

Here are some social media that you should definitely considermaking full use of:

Twitter 

This site will allow you to connect with your target market directly and without a middleman. In turn, the customers that you target via Twitter will be able to communicate with you.

Facebook

When you create a Facebook business page, you will increase your company’s visibility and interactivity levels on the web.

LinkedIn

Once you open up a LinkedIn account for your business, your customers will deem you to be a lot more professional and ultimately much more trustworthy.

Grab the local limelight

It might be a bit difficult to land yourself an interview on a TV program that is broadcasted nationwide, but that doesn’t mean you can’t grab yourself a bit of local limelight. By getting your business into the local newspaper or even onto local television advertisements, you will be sure to drum up some degree of interest in your goods and services. Some interest is better than none, so never be afraid to start off small in this instance.

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