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Using Branded Merchandise to Promote Your Business

Giving away promotional merchandise is a great way to entice new customers and retain current ones. Perhaps you’re manning a stand at an industry exhibition or perhaps just heading to a client meeting, branded products are a great shout. Essentially, these promotional items are used as a marketing technique and with so many different options on the market, from stationery to clothing, you can’t go wrong.

Your branded merchandise should always represent your brand in such a way that you are proud of. What’s suitable for one company might not be suitable for another. For instance, if you claim to be an eco-friendly company, then you might want to opt for promotional products that are made from recycled materials. Get creative with your merchandise because the more unique you are, the more likely you are to stand out.

Lots of ecommerce websites add small branded items to their customers’ orders as a thank you. This is a great way to make a lasting impression and encourage repeat orders, and is particularly clever at special times of the year such as Christmas or Valentines. Alternatively, if you’re B2B, you might want to take some branded pens and notepads to your next pitch meeting.

Your giveaway items don’t have to be particularly expensive, but they should reflect your values and take your company to the next level. More often than not, you will find that your marketing efforts don’t always work or take a long time to come into effect, but don’t worry; even if your sales don’t go through the roof, you branded merchandise will create a buzz and allow you to engage with existing and potential customers.