In today’s fast-paced world, everybody loves excitement and adventure. People are looking all over for new experiences and even a rehash of childhood memories. Going on a treasure trail combines adventure with a blast from the past – you can feel as excited as you were when you are a small child, hunting treasure and looking desperately with your eye on the prize. Can you remember how exciting it used to be?
When you’re on a scavenger hunt looking for treasure, your childhood past comes back to you within minutes. As you are looking around mountain landscapes, trying to decipher clues, searching underneath trees, and all around the neighborhood, your blood gets pumping. A treasure hunt is something that never disappoints, no matter how old or young you are. Many people today are making use of this by hosting their treasure hunting activity businesses. It’s effortless to do, and after reading this article, you’ll have a good idea of how to start your own treasure-hunting business.
At the starting point
Before you can even contemplate making money from your business, you’re going to need a glamorous and professional looking website. The good news is that you can get one these days without breaking the bank – web hosting starts from as little as $10 a year. All you need is a few simple tools to create your site that looks enticing and appealing to your target audience. Make sure you’ve got enough money for some digital marketing, advertising, and social media posts to spread the word and get your website out there.
After this, you can think of various activities and types of prize to put out. Think about your target consumer and the market that you want to reach. Are you looking to host treasure hunts for young children? Perhaps you are looking to run activities for adults, probably at corporate events? The target market whose needs you choose to satisfy will dictate where you are going to take your business at the start.
Make money easily
If you are thinking about how to make a treasure hunt work financially, you can charge a fee per treasure hunt or ask for a subscription fee from your customers. The ground in your local area and try and get some collaborations with local events such as festivals. People attending a festival could go on one of your treasure hunts as an added bit of fun.
Money can be easily made with affiliate partnerships; for example, you could have customers enter individual businesses to find clues. There is also a lot to gain from advertising and even product placement. If you manage to gain sponsorship, you wouldn’t even have to pay for prices because companies out there could supply them for some brand exposure.
So many different ways of engaging the public are at your hands, helping your business become profitable. It’s essential to think about how you can stand out and be unique. Think about how long your event will last as well. For instance, if you are targeting older consumers, you could have the hunt last for several weeks across large areas.
This kind of business is unique in the recreational field, so think about how you can make it exciting and adventurous. How can you engage your customers into having a fulfilled experience? Brainstorm all sorts of different ideas and refine them over time. You’ll want to target every treasure hunt towards achieving your customer’s needs. If you’re stuck for ideas and don’t know where to start, have a look at some of ours below:
- Take a look at your surroundings and think about how you can distribute clues engagingly. Perhaps you can encapsulate traces in a container and have participants dig underground to get them? Maybe they’ll have to wade through water to find some? Anything getting participants involved with nature will certainly help make things more engaging.
- Make good use of cryptography to help people engage on a treasure trail. Anything that can have people thinking and solving a puzzle is much more appealing rather than going to a location and finding a clue. It is a pleasant feeling that you will want to ramp up so that customers can enlighten other people about their experiences.
- Using the Internet will be one of your best tools for spreading the word and also for distributing puzzles to solve. Once you’ve got the puzzle online, the sky’s the limit as to what you want to implement and what you want customers to try and solve.
- Making use of GPS is brilliant in any prey treasure hunt. Ask your customers to follow GPS coordinates that are precise and will have them feeling less confused. Moreover, when you use GPS, you can carry out a treasure hunt on as large of an area as you want.
Get the treasure hunt going
That’s about it from us, but we hope that we’ve given you more than understanding about how you can make money by hosting treasure hunts. You must get creative and think of brilliant scavenger hunt clues that are just as engaging in solving as they are to find. Anything engaging will have people wanting more, thus coming back to you. Hopefully, you can turn some creative ideas into powerful money-making tools for this business. We wish you all the best!
What do you think makes a brilliant treasure hunt? Tell us all about your opinions in the comments section below. We’d love to hear from you!