Home » Instagram SEO: Top Ways to Boost your Discoverability

Instagram SEO: Top Ways to Boost your Discoverability

Some people call Instagram “the most powerful social media platform ever invented.” Others call it “so over” and say it “has had its day.” But whatever you think is true, Instagram is still one of the most popular social media sites and has more than one billion active users. And those who have an Instagram business account can market their business to a large audience. Many will achieve this when they Buy Instagram followers on Buzzoid.

Instagram and SEO

Instagram is hugely popular–and with good reason! It’s a great way to connect with friends and family, and it’s an excellent marketing tool for businesses. But did you know that Instagram can be a great way to help boost your search engine optimization (SEO) efforts?

It’s no surprise that Instagram is a great way to promote your brand since 1.8 billion monthly users around the world visit it for a variety of uses. The platform is a great place to showcase your business’s products since 60 million businesses use the platform, and 90 percent of them use Instagram Stories. Instagram is also a great place for your SEO strategy to work since many brands use the platform to promote their content through search, and the higher your domain authority, the easier it will be for you to be found.

Boosting your Instagram Discoverability

Instagram is always evolving, and not always for the better. It used to be that Instagram would showcase content based on where it was posted, but that is no longer the case. Now, Instagram curates the feed based on user interests and is gradually reducing the amount of organic content that you see. Suppose you want to boost the discoverability of your Instagram profile. In that case, you need to increase your exposure to Instagram’s algorithm, so Instagram will make sure your feed shows your posts to people who are likely to be interested in them.

To help you with your Instagram SEO discoverability, here are some of the things that you can do:

  • Add tags to your images. Getting discovered on Instagram can be tough—especially in posts featuring photos from years ago. One way to increase your chances of getting noticed in posts from the decades (or more) past is to add tags to your images. Tagging images is a technique used by people on Instagram to search for content that may be of interest; if you’re smart, you’ll use the search function to narrow down which tags are relevant to your Instagram posts. Adding relevant tags will boost your discoverability along with any related hashtags you include, helping you get more views and likes.
  • Make use of Alt Text. Instagram’s algorithm continues to change, and now, more than ever, Instagrammers need to be on their best behavior. Since Instagram’s algorithm is, in part, based on engagement, your photos need to draw in viewers. One of the easiest ways to increase engagement is to make sure your profile picture is eye-catching, and adding alt text to your photos can be a great way to reach more viewers. For those who don’t know, Alt text is the information you see on your cell phone when you double-tap on a photo. On the home screen, instead of seeing the title of the photo, you see “Alt Text” instead. Alt text shows up in search results, and it is the explained way for users (who can’t see the photos) to know what the image is.
  • Think of hashtags as your keywords. Instagram marketing is a powerful way to drive visitors to your Instagram account and grow your brand. While hashtags are a form of content that can be categorized into the hashtag section, they can also be keywords that assist Instagram in surfacing your posts organically in the Explore and hashtag sections.
  • Don’t forget to optimize your Instagram captions. Captions are the tiny text that appears below your post images on Instagram. They’re known as a form of content, but they’re also an important aspect ofInstagram marketing. That’s because your caption is what will draw people in and entice them to check out your post.
  • Follow Instagram Discover. If you’re an Instagram account owner, then you must be looking for ways to get your content in front of more potential followers. However, first, you have to follow Instagram Discover, as this is one of the best ways to do so. Once you complete this process, you’ll see that your posts appear in a special section on Instagram. Along with this, you’ll also find that your posts are more likely to show up in users’ feeds.
  • Optimize your Instagram Profile. To make the most of your account, it’s important to optimize your Instagram profile to nurture your followers and get them coming back for more. In this article, we’ll discuss some of the best practices for optimizing your profile for search engines like Google and Bing. This will enable your profile to be found when users search for your product, service, or industry on Instagram.

Buying Some Followers to Help with Online Marketing

If you want an extra helping hand in business then there is a service that will allow you to buy followers for your Instagram account. These extra followers will provide useful when you are linking your account to websites and vice versa. It is then the website that can pick up extra traffic through SEO. That is Search Engine Optimization. This will mean a company’s website featuring at the top of search links. With backlinks, you can have lots of interesting articles leading and guiding traffic back to your website that sells the products.

Instagram users talk about friends, brands, and even celebrities they find interesting, and this creates a social network of highly engaged, active users. These users are everywhere, and when Instagram users are looking for products and services that interest them, the platform is the best place to find them. Thus, Instagram is one of the most powerful marketing tools available to small businesses. Anything that can make Instagram work more for a business will invariably grow a company and allow it to compete in a crowded online market.