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5 tips for marketing your business to schools

The UK education industry is worth £100 billion. This explains why so many suppliers have shown an interest in selling their products to educational organisations. Let’s take a look at five key tips for any company that wishes to become a school supplier in 2023.

Boost your online presence

Schools are far more likely to order your products and services if they’re not struggling to find you online. Studies have found that the vast majority of schools are now looking online when they need to source suppliers. If you are ready to trade with schools, make sure you have a professional-looking website that’s easy to navigate and works well on tablets and phones as well as desktops and laptops. You’re also advised to ensure that you have a dedicated landing page which is targeted towards schools. 

Make sure your business features on the National Register of Education Suppliers

Adding your company to the National Register of Education Suppliers is a highly effective way to ensure your brand is visible when educational organisations are seeking the products and services that you offer. Many schools head straight to the NRSE when they need to find suppliers. Make sure your profile consists of rich, useful and engaging information about your company. At Incensu, we are here to help if you wish to add your company to the National Register of Education Suppliers.

Embrace collaborative purchasing

Tightened school budgets have caused many educational organisations to purchase products together. Collaborative purchasing has helped many schools to make their budgets go further by buying in bulk with other organisations. You can use your Incensu profile to let schools know that you support collaborative purchasing. The Incensu dashboard can be used to propose collaborative purchase offers for multiple schools.

Talk about your accreditations

Accreditations can help you to win the trust of your customers. If you do have education and industry accreditations, it’s vital that you include information about these in your Incensu profile if you want to secure more custom. The National Register of Education Suppliers at Incensu features a specific section in which suppliers can show off their accreditations. Accreditations can give schools the peace of mind they need when choosing suppliers and help them to justify larger purchases to their stakeholders.

Showcase your testimonials

Positive words from existing customers can be highly effective when it comes to convincing schools to purchase your products and services. It’s a great idea to ask previous customers for testimonials so you can share them in the dedicated section on the National Register of Education Suppliers. Ratings and reviews from your customers can also be added to our platform and encourage potential customers to do business with you.

There are many more steps that you can take to market your business to schools effectively. Nonetheless, offering collaborative purchasing, promoting your accreditations and testimonials, adding your business to the National Register of Education Suppliers and creating a strong online presence can get you off to a fantastic start.

Contact us

To find out more about how to become a school supplier, contact Incensu today. Call us on 0800 633 5722 or send a message to office@incensu.co.uk. Alternatively, complete the form on our website.