If you are a working dad, you might be considering whether opening up a brick-and-mortar shop is the next step that you should take in your career. Opening up a brick-and-mortar shop allows you to be in control of your working day, and there is no reason why your kids cannot help out or come with you to the store, if necessary. Then, here are some of the best tips for those that might be considering the advantages of opening up a brick-and-mortar shop.
Create Great Displays
The first step that you should take when you are opening a brick-and-mortar location is to create great displays. These will help you to sell products and will make sure that your shop is easy to navigate for all of your customers. Then, to ensure that your customers can find what they want and to stop your products from becoming damaged or dirty before they are even sold, you should consider investing in retail hangers on which you can display clothing and other accessories. This will then ensure that your customers do not constantly have to ask for help and that your shop can look tidy and organised at all times.
Choose the Right Location
Before you even think about your displays, though, you need to choose the right location for your shop. Not only do you have to think about whether your location gets a lot of footfall from people in your target audience or niche, but you also need to think about whether this location is easy to find. However, it is also important to consider the cost of a unit in this location, as you may need to compromise on the exact location that you want if it is too expensive. For working dads, though, this location needs to be somewhere central that you can get to easily, rather than somewhere that you may have to race to open once you have completed to the school run.
Make it a Family Business
As a working dad, your family is likely to be important to you. Then, you should consider whether you can make your business a family one, asking your family whether they want to get involved in your venture. You might also spend time teaching your kids the ins and outs of the business. If you have a family, you should also make sure that you have a succession plan and that you have a will that includes what you want to happen to the business on your passing.
Be a Friendly Face
Customers will not approach your store if they have heard that they will not get a friendly welcome, though. Then, you should try to always present every customer that passes through your door with a greeting and a smile. You should also try to answer their questions and help them with any issues that they have, as this will help your customers to view you and your company in a positive light even when there is a problem.