When someone starts a business, they often go into it with vague ideas about making some money with a side hustle. As often as not, side hustles intersect with the Internet. Maybe you just run a website to help advertise your business, or maybe your whole business depends on e-commerce.
No matter which end of the spectrum you wind up on, though, you can’t escape the demands of digital marketing. Sooner or later, you must address the SEO needs of your website.
Not sure why? Keep reading for a breakdown of what SEO is and the importance of SEO for your company.
What is SEO?
Search engine optimization is often thought of as a pure marketing strategy, but it’s not.
SEO is actually a set of recommendations created and updated by search engines. While SEO will help your marketing, its core function is to make sites easier for search engines to find and categorize.
Types of SEO
It’s easy for anyone to fall into the trap of viewing SEO as all one thing. In reality, there are several distinct types of SEO you should know about.
When you first jump into SEO, technical SEO is the part you worry about most. It focuses on the operations of your website and how to improve them. Areas of concern include:
- Page load times
- Image optimization
- Internal linking
- XML sitemap
Improving these elements of your site automatically makes your site more attractive to search engines.
There is a very hazy line between non-technical SEO and content marketing. The non-technical side of SEO focuses on things like:
- Content quality
- Content planning
Non-technical SEO also encompasses link-building activities, which is something of an art unto itself. You can head over here for more about link building.
Rounding out the major areas of SEO is local SEO. This differs from the other two less in tactics than in focus. It’s all about helping your pages rank for highly-specific areas, which might range from a city to a neighborhood.
Importance of SEO
The importance of SEO really boils down to the benefit of SEO. Good SEO improves search ranking, which in turn boosts organic traffic. More organic traffic means more views, leads, and sales.
All of those benefits help you secure or improve your bottom line, expand your audience, and may even help expand your email list.
SEO and Your Business
You shouldn’t underestimate the importance of SEO for your business. A site with little or no search engine optimization is at a stark disadvantage to sites that employ it.
Like it or not, people visit the sites they find in the first couple of pages of results. If your website doesn’t show up there, it’s not doing you much good.
SEO helps you get your site or at least specific pages on your site higher up in those results. That translates into new business.
Looking for more digital marketing tips? Check out the posts over in our Technology section.