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Here’s the Importance of SEO for Your Company

When someone starts a business, they often go into it with vague ideas about making some money with a side hustle. As often as not, side hustles intersect with the Internet. Maybe you just run a website to help advertise your business, or maybe your whole business depends on e-commerce.

No matter which end of the spectrum you wind up on, though, you can’t escape the demands of digital marketing. Sooner or later, you must address the SEO needs of your website. Whether it is SEO for law firms, retail businesses, or car manufacturers this article will guide you through all you need to know.

Not sure why? Keep reading for a breakdown of what SEO is and the importance of SEO for your company.

What is SEO?

Search engine optimization is often thought of as a pure marketing strategy, but it’s not.

SEO is actually a set of recommendations created and updated by search engines. While SEO will help your marketing, its core function is to make sites easier for search engines to find and categorize. With there being so many options regarding SEO, it could be beneficial for your business to be advised on what would work best for you. You can have a consultation with a specialist such as https://detailmarketing.co.uk/ to discuss your options and how they can help you improve your business.

Types of SEO

It’s easy for anyone to fall into the trap of viewing SEO as all one thing. In reality, there are several distinct types of SEO you should know about.

Technical SEO

When you first jump into SEO, technical SEO is the part you worry about most. It focuses on the operations of your website and how to improve them. Areas of concern include:

  • Page load times
  • Image optimization
  • Internal linking
  • XML sitemap

Improving these elements of your site automatically makes your site more attractive to search engines.

Non-Technical SEO

There is a very hazy line between non-technical SEO and content marketing. The non-technical side of SEO focuses on things like:

  • Content quality
  • Content planning
  • Keywords

Non-technical SEO also encompasses link-building activities, which is something of an art unto itself. You can head over here for more about link building.

Local SEO

Rounding out the major areas of SEO is local SEO. This differs from the other two less in tactics than in focus. It’s all about helping your pages rank for highly-specific areas, which might range from a city to a neighborhood. It is worth researching affordable local SEO services to see if this would benefit your company.

Importance of SEO

The importance of SEO really boils down to the benefit of SEO. By hiring a professional seo agency to implement the different strategies for you, you will see an improvement in your search ranking, as well as a boost in your organic traffic. In turn, more organic traffic means more views, leads, and sales.

All of those benefits help you secure or improve your bottom line, expand your audience, and may even help expand your email list.

SEO and Your Business

You shouldn’t underestimate the importance of SEO for your business. A site with little or no search engine optimization is at a stark disadvantage to sites that employ it.

Like it or not, people visit the sites they find in the first couple of pages of results. If your website doesn’t show up there, it’s not doing you much good.

SEO helps you get your site or at least specific pages on your site higher up in those results. That translates into new business. If you are on the lookout for an seo agency in hong kong then be sure to hop onto Google!

Looking for more digital marketing tips? Check out the posts over in our Technology section.