Since the coronavirus pandemic reared its ugly head, we’ve seen the unfortunate loss of millions of businesses, and millions more jobs that went with it, not to mention the sad loss of many lives all over the world. Because of this, businesses all over the world are doing their best to adapt to this ‘new normal’ way of life, and this has disrupted many businesses from making sales like they did before. However, the pandemic doesn’t mean that all is lost for your business, and with some clever marketing, you could be back on top in no time. Take a look at these tips on marketing your business during the pandemic.
Take to social media
In this day and age, the easiest and fastest – not to mention cheapest – way of reaching people is through the power of social media. Since the pandemic has forced people into their homes much more than before, social media platforms have seen a significant rise in users, and you should take advantage of this for your business! Create stunning posts with links back to your website that will drive people to buy your products or services. It’s a good idea to use a tracking service like bit.ly so that you can monitor clicks through to your website and which social media platform they came from. If you notice that one is performing better than the others, focus your marketing efforts into that particular platform more than the others.
Outsource marketing resources
Successfully marketing a business takes a lot of time and effort, and if you’re busy with other operations then you may not have the time to do this! This is where outsourcing comes in, and it’s a really useful way of getting the job done without having to hire someone full time. Outsource marketing resources such as a graphic designer, copywriter, video editor, and a digital marketing agency. After all, if you’re going to do something right, you’re better off leaving it to the professionals. You can learn more here about how a digital marketing agency could help market your business.
Know where your target audiences lie
While there are a diverse range of people using social media in today’s world, from teenagers to the elderly, it’s important to know where your target audiences lie. For example, if your products are aimed at the elderly, publishing adverts in magazines, newspapers and daytime television would be an ideal way of reaching those who may not use social media. Do some research to find the best mediums of communication for your target audience.
Reach out to influencers
Finally, influencers are a great way of organically sending traffic to your website. Find an influencer in your industry and send them your product or services for free and in return, they will leave a review and often post publicly about your business. Their followers and fans will naturally click through and buy your products. You may have to pay for influencers with large followings, but it’s definitely worth the investment to help market your business during the pandemic.