Home » Proven Ways to Boost Your Business Website’s Ranking

Proven Ways to Boost Your Business Website’s Ranking

If there is one thing every successful business needs to have in place, it’s a professional, eye catching website. Even if you’ve put all your blood, sweat and tears into making your page easyto navigate, striking and informative, if people aren’t clicking on it, what’s the point?

Aside from social media, your audience are likely to check out your website to determine whether to do business with you or not. For that reason, you need to ensure your page is clearly displayed at the top of search results. Here are some proven ways on how to boost your company website’s ranking and most importantly, increase profits and revenue.

Optimise Your Meta-Data

Lots of business owners forget the importance of optimising the meta-data on their web pages. You can’t just write a fantastic piece of content and expect search engines to understand its purpose and relevancy immediately. Instead, you’ve got to make it crystal clear what your page is about. This can be achieved by creating concise meta titles and descriptions. When you have well-written descriptions and titles, this helps in enticing searchers to click through to your website. 

Publish Informative, Readable Content

Gone are the days when you could post any old jargon on your website or blog and have floods of people heading to your website. You see, the likes of Google have grown smart to this and can tell the difference between poorly written and helpful content. High-quality content is king, so it’s time to up your game! If you’re not a wordsmith, hiring a freelance writer to put together some pieces could be a godsend. Providing your content offers value to the reader, your copy will naturally be shared more which can only be a good thing for increasing traffic. Candidsky are an SEO Manchester company who can help boost traffic to your website. They are experts in SEO, paid media and content marketing that can all align together to drum up interest and get you on that first page of results!

Research Your Keywords

Search engine providers can be oversaturated with businesses and bloggers all vying for the top spot. Because there’s so much competition, you may wonder if it’s actually possible to get onto the first page. The good news is it is! But, you’re going to need to research your keywords first. You need to figure out what your audience are actually searching for on the internet. When you’ve got a list of relevant keywords, they can be housed in your content which can be highly valuable in your digital marketing strategy

Get Quality Links

Search engines believe that the more your content is linked to across the internet, the better that content actually is. However, should you try and fabricate the popularity of your content in the form of acquiring links on low-value, dodgy pages, you could be doing more harm than good to your search presence. It’s all about quality over quantity with links. One link from a high-quality, relevant page is worth far more than dozens of low-quality ones.

When it comes to improving your business website’s ranking, there is a plethora of information out there to sift through. To save you time, using our suggestions above are surefire ways to get your page noticed by your audience and increase traffic.