So you spend a lot of money on a shiny new website and you’ve included a blog section. That’s quite smart and many experts recommend that strategy. However, you also have only a few old posts on your blog with a total of 30 views. If you don’t know what to do with your website traffic, you definitely need new content on your blog. Here are a few points to keep an eye on at your blog, and freshen up your content if you notice any:
You don’t update your blog
Some projects are enough to just be built and people will come, but that’s not the case with websites. The amount of money you’ve spent on it doesn’t guarantee your visitors (unless you’re willing to pay for them). After launching, you have some real work to do, such as reeling in the visitors with new, relevant and compelling content. If your blog is not being used, it won’t attract new followers, clients and buyers to your small business.
You don’t get organic views
Some things about online marketing and blogging are very logical: if no one is searching for the subjects that you post about on your blog, it’s logical that you won’t enjoy great traffic. But to create relevant, interesting and useful content for your audience, you need to know what they are about. Spend time researching your audience and look into their daily responsibilities, challenges they are facing and trying to overcome, how they access information, how they consume content and what are their business needs. This information will give you the insight you need to make your blog a success and help you guide your SEO and keywords.
You don’t know your audience
Check this out—how can you create good content, when you don’t know who you’re writing to? It’s a little like asking people to prom. The only way to ask someone to prom is to know who you’re asking. Otherwise, you will end up asking everyone in school, hoping someone will accept your invitation. When you get back to marketing and blogging, you need to know your audience so you can focus your efforts and save money and time. Identifying your target audience might be hard, but with a good content strategy agency in your corner, you can avoid the mess and leave everything to professionals. They will identify your audience, locate it and create content that resonates with them!
You always choose the same topics
If you’re putting out content on your blog regularly, you’re already doing more than 50% of the job and staying ahead of the competition. However, there are just so many texts you can write about one subject until you have nothing new to provide to your readers. When that happens, you need to liven up your content and up your marketing strategy. The easiest way to do so is with a fresh set of eyes, tips on effective writing methods or some expert help.
You’re not getting the attention you want
Sure, content marketing should raise your site traffic and get you many organic search results, but that’s not all—it is also the main tool that helps you build a strong brand and a strong business. If you’re new to marketing, it’s best to consult with experts who can help you figure out how to raise your profile beyond your website and use guest posting and content syndication. With these two strategies, you can get to relevant and popular blogs with high traffic! Using social media is also a great path to take to attract people to your blog. With one right move, you can become viral and be the name on everyone’s lips.
If you realize your content is outdated or boring, the good news is that you have many strategies in front of you that can fix your situation. In case everything else fails, you always have professionals to rely on.