It is very hard to deny just how big of an influence digital tech has on the business world and our lives in general. The thing that makes this development even more impressive is that this digital landscape is in constant flux bringing producing new technologies and channels seemingly with each passing day.
That puts quite a lot of pressure on present-day marketing teams that need to be able to keep up with these developments and devise new strategies as they goal along.
But, as always half the job lies in knowledge and preparation. So, let’s quickly talk about the importance and the variety of contemporary digital marketing trends.
The benefits of staying on top of today’s digital marketing trends
So, let us first try to understand what present-day digital marketing trends bring for your company. Devising your future moves will be much easier:
Customer connection: Digital tech is necessary for building B2C communication infrastructure
Cost-effective: Digital marketing strategies usually feature excellent ROI making a perfect pick for startups and the SMB sector
Digital media engagements: Digital marketing strategies engage modern audience that spends hours a day engaged in a digital environment
All these factors have a considerable influence on your branding efforts and revenue.
How to know if some digital trend is right for you
Keeping everything we said in mind, we also have to point out that not every trend that pops up on the radar will necessarily land a score in your company. On the contrary, these expensive experiments can only put pressure on your budget and disrupt operations. That is why you should consider performing a digital marketing audit. If we, for instance, take Australia as an example, we can find digital marketing companies like AdVisible that, aside from their regular services, perform digital audits and point out the eventual weaknesses.
What you can do to stay in touch with trends
As we pointed out in the introduction, the digital marketing landscape is shifting seemingly on a daily basis so if you want to leverage the benefits of these trends you need to stay in the loop with everything brewing on the horizon. The best way to do that is to keep up with industry leaders and other tech-related influencers. Some of the influential blogs you should take note of are, for instance, Neil Patel Blog, Mozz Blog, and Boston Digital Blog. Also, there is a very good selection of marketing podcasts you can consume on the go.
The trends you should keep an eye on in 2021
Last but not least, we will try to make your hunt easier and point out a couple of trends you should use as a foundation for your digital marketing trends throughout the rest of the year.
Mini-videos – Short, under 30-seconds videos optimized to be used as YouTube ads, Tik Tok posts, and Instagram reels.
Educational content – Pandemic made e-learning popular. This trend will continue in the post-pandemic world.
User-generated content – Influencer and affiliate marketing programs are very cost-effective while at the same time summoning a great deal of creativity and credible value.
Engaging narrative takes the leading role – In a world where more and more marketing tasks are assigned to advanced AI algorithms, companies with good stories and marketing narratives will inevitably draw the most attention.
Google My Business boosting local SEO: In the following months, Google My Business will see major upgrades that will cast a completely new light on the importance of local SEO.
We hope these few considerations will help you make more sense of the present-day digital marketing world and devise the strategies that will help your company climb to the very top. Granted, keeping up with the latest trends is becoming harder with each passing day. But, that extra effort is what separates disruptors from the disrupted.