With easy drag-and-drop website builders more readily available than ever before, a web designer might not be on your list of people to hire when running your own business. It’s entirely possible to build a decent website by yourself even if you don’t know the last thing about HTML. However, if your trusty DIY website has served you for a while and your business is growing, then you may hit a point where it’s no longer providing what you need. If you have started to notice any of the following signs, then it could be that it’s time for your business to take your website further and invest in professional services.
High Bounce Rate
If more visitors are bouncing off and leaving your website than they are sticking around and having a look at what you have to offer, then that’s a problem. There are lots of reasons for why your bounce rate might be high including slow loading time or a website that’s just not easy to navigate. When you build a website on your own without any previous experience, the risk of problems that lead to a high bounce rate can be higher.
Web Igniter is a UK web design agency that can help you redesign a website that users will want to stay and check out. Along with web design for businesses, eCommerce, and more, Web Igniter offer a range of further services to help your small business get more leads and customers.
Even if it’s not yet at a point where it’s having an impact on bounce rate, a slow website never looks good. When your website takes a while to load up and get going, not only is this going to put users off and lead to losing potential customers, but it is also a ranking factor, so it’s going to stand in the way of your marketing and SEO. The truth is that most business owners don’t know how to optimise a website for speed when using a DIY tool. So, it’s worth getting a professional in to help.
You Can’t Get It To Look How You Want It
Most DIY website building tools are quite basic and involve everything you need for a solid starter site. But if you have gotten to a point where you want your website to be more unique and stand out from the crowd, then a custom design is the way forward. A web designer can build a site that doesn’t look similar to all the others that are using the same template as yours and use custom CSS to create elements that wow.
The Design is Dated
Web design trends are changing all the time, and as a business owner, you may not have the time to keep up with them and keep your website up to date. If you’ve been running your business for a while but now your website looks like it was built in the dark ages, it might be time to call in a professional for a refresh.
DIY website builders are handy and inexpensive for getting your online presence started. But at some point, most businesses are going to need to invest in a more professional solution.